Corporate information


Nielsen has a reputation for developing innovative high-quality products. Supplying cleaning, valeting, and maintenance products to the automotive industry, Nielsen is recognised as an industry leader. Continuous research and development ensures that Nielsen stay ahead of the latest technology to meet the ever-growing needs of diverse transportation industry. The distinctive Viking emblem is derived from Borg Nielsen, a Dane who founded the company over 47 years ago. These days, Nielsen is a privately- owned British company with a manufacturing base in the heart of The National Forest in Derbyshire.


Nielsen’s range of over 100 specialised, competitively priced products are sold through network of UK distributors and worldwide to many different countries ensuring consistently high levels of customer service.


Our products are used by car dealerships, car retailers, car park valeters, taxi operators, funeral service directors, ambulance and first aid providers, body shops, car rental, heavy plant operators, coach/bus companies, car service centres, haulage companies, vehicle repair shops and many more.


Within the UK our professional products are sold direct to the trade via franchisees from their ‘one-stop shop’ mobile showrooms.


Nielsen chemicals are committed to managing all aspects of its activities so that we provide a high level of protection for the health and safety of employees and associates, customers the public and for the environment. Please follow this link to understand more of about our corporate responsibility.


Nielsen chemicals are proud to be part of Reabrook Ltd.

Reabrook holds four brands within its portfolio:

Supplier of cleaning, hygiene and maintenance products to industrial and commercial customers globally.

Supplier of automotive valeting and maintenance products throughout the UK and internationally.

Supplier of private label aerosol, liquid and tube products to the personal-care industry.

Supplier of private label aerosol and liquid products compliant to UK, EU and international markets.


Rawdon Road, Moira, Swadlincote, Derbyshire, DE12 6DA