Thank you for showing an interest in both our company and our distribution opportunity. At Nielsen, our aim is to supply and support like-minded businesses to achieve mutual goals.
We hope that this provides you with a clear overview of who Nielsen is, the products we manufacture and how distribution can work for you.
Nielsen is committed to providing cost-effective products, without compromising on the quality of their performance. Our product range encompasses both liquid and aerosol product types with both a Professional and Retail Range. We categorise our products into cleaning sectors; Car, Emergency Vehicles, Leisure Vehicles, Commercial Vehicles, Haulage, Bus and Coach, and Funeral and Limousine. But also by product sectors such as; TFR’s, Shampoo, Wheel Cleaning, Interior and Exterior Dressing, Cutting Compounds, Polishing, Infection Control and Equipment.
We have a dedicated training academy based in our Head Office in the UK. Designed to support our distributors and customers with product demonstrations and product knowledge, in a practical environment where products can be tested and showcased. The Training Academy offers all the equipment needed for cleaning, valeting, detailing and paint rectification, including:
Our technical team are able to answer any product related questions, and with the support of our dedicated account managers; we provide a complete service.
We are aware of the importance of brand awareness and have an in-house team dedicated to the promotion of our brand. We have recently launched a new website for both our Professional and Retail products, and attend a number of exhibitions throughout the UK and Europe such as the Automechanika – the leading exhibition for the automotive aftermarket and vehicle production sector, and the Emergency Services Show – The UK’s leading annual showcase of the blue light sector. From sponsorship of the Nielsen Racing Team to publications such as American Car and MOG, we support our brand across all sectors of the automotive industry with the full marketing mix.
We understand the need for promotional material and the overall brand image, so we’ve teamed up with a local printing company that can offer a range of merchandise and stationery all set-up and ready for print; from business cards to vinyl banners.
Nielsen has devised a series of training courses, designed to provide new and experienced distributors, customers and valeters, with the skills to work on vehicles to a professional standard.
The courses provide an overview of how to valet, clean and conduct paintwork restoration to the highest possible standards and professionalism. The courses involve hands-on training in the full Nielsen product range and equipment such as usage techniques, application methods, dilutions and surface compatibility.
The courses are conducted at the Nielsen Training Academy based at our Head Office in Derbyshire. Upon completion, participants will receive certification to confirm and substantiate the individual’s level of expertise.
As a part of our on-going commitment to health and safety, we provide safety data sheets for each product in our range. All labels and product materials display essential warnings and symbols, the Globally Harmonized System, Classification and Labelling of Chemicals (GHS) and Personal Protective Equipment (PPE).
To support our distributors and stockists with the Nielsen Retail Range we offer point of sale materials to help you to promote the brand such as; Counter Displays, Window Stickers and Floor Displays.
Nielsen offers a full range of uniform available to purchase, from t-shirts and jackets to ties and hats.
To discuss your distribution opportunities further please fill out the form above.